Something is happening in broadcast Radio. Our industry has never faced the level of competition that it faces now with satellite radio networks, online music streaming, and yes, even the iPod continues to grow its base. Why would anyone tune into a terrestrial Radio station when they have all these commercial-free options available?
As traditional broadcasters, we know that there are a multitude of reasons for people to listen to our Radio stations. But we are doing a very poor job of communicating these facts to our listeners. And they are tuning out in ever-increasing numbers. We have to stop the bleeding. And in order to do that, we need to go where the listeners are going and show them the way back.
Social media is the new revolution in communications. It’s changing the way people talk to each other, and it’s changing whole industries. It’s changing Radio. And it just may be the answer Radio broadcasters have been looking for. Social media can take you to where your listeners have been going. And once there, you can extend a caring hand and guide them back to their roots. Back to where they started. And if you make the required changes to your business model, you can keep them there this time. The information on this site will help you do just that.
Note: You’ll find lots of information about using social media for Radio stations on this site, but other than the ground-level implementation, all the concepts and techniques discussed here will apply to almost any social media application. We hope that, if you find an article you like, you’ll leave a comment and consider sharing it with others that could find the information valuable.
Thanks for visiting!